The locksmith you call should already be in your town when the phone rings, not heading there from a contact-centre desk in a different county. We are a Suffolk and North Essex business with engineers based in Ipswich, Colchester, and Felixstowe. The number you dial reaches the engineer who arrives at your door, and the price agreed on the phone is the price you pay on completion.
Being local matters for three reasons: arrival time stays under 30 minutes because we are not travelling from far away, pricing stays fixed because we are not paying a national directory a referral fee, and accountability stays simple because the same person quoting, arriving, and finishing the job is the one who answers if anything is not right afterwards.